The Singapore Customs website contained a wealth of information. While its content was useful, it was difficult to navigate it for relevant web pages. Our challenge lay in reorganising the structure, and revamping the content of the website so that users can obtain what they seek easily.
RESEARCH & ANALYSIS
01Survey & Focus GroupsAn online survey was conducted to identify the problems that users faced when completing tasks on the website. This was followed by focus group sessions that focused on delving deeper into why those problems arose.
02Card SortingThis is an exercise conducted to understand how users logically organise content into different categories. This enables us to build an intuitive information architecture for the revamped website.
03Prototype TestA high-fidelity prototype was built. Users were invited to complete a list of tasks on the prototype to evaluate the usability of the new website design and structure.
Implicit PersonalisationIntroduce implicit personalisation that changes the website's homepage based on the user's browsing behaviour.
Mega MenuCreate a mega menu with a brief description that explains what the different pages within are about.
Reorganise ContentA high-fidelity prototype was built. Users were invited to complete a list of tasks on the prototype to evaluate the usability of the new website design and structure.