Singapore Customs

CHALLENGE

The Singapore Customs website contained a wealth of information. While its content was useful, it was difficult to navigate it for relevant web pages. Our challenge lay in reorganising the structure, and revamping the content of the website so that users can obtain what they seek easily.

USER WORKSFLOWS
RESEARCH & ANALYSIS
  • 01
    Survey & Focus Groups
    An online survey was conducted to identify the problems that users faced when completing tasks on the website. This was followed by focus group sessions that focused on delving deeper into why those problems arose.
  • 02
    Card Sorting
    This is an exercise conducted to understand how users logically organise content into different categories. This enables us to build an intuitive information architecture for the revamped website.
  • 03
    Prototype Test
    A high-fidelity prototype was built. Users were invited to complete a list of tasks on the prototype to evaluate the usability of the new website design and structure.
SOLUTION
  • Implicit Personalisation
    Introduce implicit personalisation that changes the website's homepage based on the user's browsing behaviour.
  • Mega Menu
    Create a mega menu with a brief description that explains what the different pages within are about.
  • Reorganise Content
    A high-fidelity prototype was built. Users were invited to complete a list of tasks on the prototype to evaluate the usability of the new website design and structure.