Smart Nation Singapore
Smart Nation is Singapore's national movement towards supporting better lives through technology. Prior to the project, Smart Nation did not have its own website. Our challenge was to establish Smart Nation’s online presence, and pique Singaporeans' interest in this programme.
RESEARCH & ANALYSIS
01Online SurveyA survey was conducted to estimate Singaporeans' interest in, and understanding of Smart Nation.
02Post-launch Focus GroupsFocus groups were held after the beta launch of the website to collect feedback on how its content could be strengthened.
03SEO AnalysisThe website was evaluated based on its SEO friendliness. Problems and areas of improvement were pointed out and worked on.
Interactive MapImplement on the homepage an interactive map of Singapore that contains information about various Smart Nation initiatives.
BrandingCreate a clean and friendly look that is now part of the overall branding of Smart Nation.
Content StrategyIntroduce new content and articles that align with organisational goals, and meet user needs simultaneously. This makes the website more interesting and/or relevant, which results in better SEO than before.