Why LUX?

Understanding UX & What We Can Offer

Why LUX?
What is UX?

User Experience or UX Design is the practice of devising the most intuitive and/or pleasant way for end users to achieve their goals of using some product or service. To put it another way: there could be a million ways to experience a product or service, and UX designers attempt to filter out the best way for users to get things done in the quickest and simplest manner, based on a good understanding of user needs and user journey problems.

WHY IS IT IMPORTANT?

In this digital age, the online platform, being a website or an mobile application, is often the first touch point between an organisation and its end users. It is important for its website to have good UX, If an organisation values the two-way communication with its end users.

Good UX design is often taken for granted because it remains invisible until pointed out — in fact, the more invisible it is, the better it is. At LUX, our invisible UX design strikes a balance between beauty and usability so that our clients’ websites may stand out from the crowd.

How do we do it?
Research

Research

There is no shortcut or trade secret to this. A lot of research and data analysis is done pertaining the users to find the right strategy to work with for every projects we work with.

Strategise

Strategise

We find ways to simplify processes by prioritising the user experience and needs for their overall user journey to make sure they have a more easy and pleasant way to do their tasks online.

Harness

Harness

We believe in harnessing the right technologies or methodologies, not because of their newness, to make our designs attractive, interactive, intuitive and useful to its users

Why League of UX?

We could share with you a long list of addictive adjectives that just barely does justice to our unquestionable greatness. But modesty is a virtue, so we prefer to let the hard facts toot our own horn.

We are the brains (and brawn) behind many huge government websites in Singapore, including: Gov.sg, Singapore Customs and Singapore Police Force.

See More Works

Our unquestionable greatness exists partly because of our geeky digital partner: Xtremax Pte Ltd, a reputable digital agency that complements our aesthetic work superbly on the technical front. Their programming wizardry are the winds upon which our UX designs ride to make a successful voyage from abstraction to actuality.