Why LUX?

Understanding UX and What We Can Offer

Why LUX?
What is UX?

User Experience (UX) Design is the practice of devising the most intuitive and/or pleasant way for end users to achieve their goals of using some product or service. To put it another way: there could be a million ways to experience a product or service, and UX designers attempt to filter out the best way for users to get things done in the quickest and simplest manner, based on a good understanding of user needs and user journey problems.

WHY IS IT IMPORTANT?

In this digital age, the online platform—typically a website or mobile app—often serves as the first touchpoint between an organisation and its end users. Such a platform must bear good UX design for it tofacilitate constructive communication between the organisation and users.

Good UX design is often taken for granted because it remains invisible until pointed out; in fact, the more invisible it is, the better it is! At LUX, our invisible UX design strikes a balance between beauty and usability so that our clients’ websites may tower above the competition.

How do we do it?
Research

Research

No shortcut or trade secret to this. We conduct user interviews, analyse user data, and so forth—all to devise the right design strategy for every project we work on.

Strategise

Strategise

WBy always prioritising user needs, we find organic ways to simplify user journey processes for users to have an easier and nicer time performing tasks online.

Harness

Harness

We exploit the right (rather than merely new) technologies or methodologies to make our designs attractive, interactive, intuitive and useful to end users.

Why League of UX?

We could share with you a long list of addictive adjectives that just barely does justice to our unquestionable greatness. But modesty is a virtue, so we prefer to let the hard facts toot our own horn.

We are the brains (and brawn) behind many huge government websites in Singapore, including: Gov.sg, Singapore Customs and Singapore Police Force.

See More Works

Our unquestionable greatness exists partly because of our geeky digital partner: Xtremax Pte Ltd, a reputable digital agency that complements our aesthetic work superbly on the technical front. Their programming wizardry are the winds upon which our UX designs ride to make a successful voyage from abstraction to actuality.